Iona Pub Partnership, one of Scotland’s largest and most successful pub leasing companies have been exclusively chosen to trial a new range of sparkling Ribena soft drinks across their estate before anyone else in the country, beginning this month.
The new sparkling variation of the popular soft drink comes in 275ml glass bottles and in three flavours; Blackcurrant & Cranberry, Apple & Raspberry as well as Pineapple & Passion Fruit, each under 15kcal per bottle. The trial is further supported with a range of engaging POS including menu inserts and social media graphics.
Craig Grant, Iona’s Marketing & Supplier Relations Manager, says-
“With the continued consumer demand for a better choice within the soft drink market I’m delighted to have secured this unique opportunity for our tenants and really proud that Iona have been chosen over other great pub companies to take part.
Our brand rep and the rest of the team at Lucozade Ribena Suntory have been fantastic in pulling this together and I genuinely can’t wait to see and share the results at the end of the trial with the rest of the estate.”
Billy Reid of Lucozade Ribena Suntory, parent company of Ribena, said-
“As a team, we were all hugely impressed with Iona’s engagement and enthusiasm to the initial trial proposal and are really looking forward to working with them over the coming months, eventually bringing to life the launch of Sparkling Ribena in early 2017.”
The trials will take place in over twenty Iona venues between now and the end of September including; The Avenue (Bishopbriggs), The Hermitage (Edinburgh), The Piper (Glasgow) and The Amethyst (Glasgow).